Category: Marketing

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24-Hour Small Business Makeover- Winners: Back to Basic Wellness

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Meet the winners of the Applegate Network's 24-Hour Small Business Makeover: Back to Basic Wellness, founded by Kathy D'Agati and Ellen Harnett! Watch the beginning of their journey and transformation as they meet wit...

The Power of Free

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Jane Applegate explains how giving away a product or service for free can help to encourage customers to come back for more.

Print Marketing in a Digital Age

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Jane Applegate explores the value of print marketing in a world of online ads and promotions.

Branding Tip from Julie Cottineau

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Some great branding advice from Julie Cottineau, founder of BrandTwist, who met with the winners of the 24-Hour Small Business Makeover.

Interview with Jordan Silverman of Star Toilet Paper

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Article: No Boring Topics- Only Boring Speakers

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By: Diane DiResta (diresta.com) It was Day One of my presentation skills seminar. I asked the participants to talk about their passion. The presenters spoke about a vacation, a hobby, a sport, an event. It was evid...

Article: Is Your Logo Effective? Tips to Evaluate Your Visual Identity

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By: Julia Reich People are passionate and loyal to brands they feel connected to, and that doesn’t just apply to coffee and sneakers, it’s relevant to nonprofit brands too. Loyalty leads to increased awareness, par...

Article: How to Avoid a Daily Deal Disaster

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By: Melinda Emerson Marketing companies like LivingSocial, Groupon and more, are services with vast databases and are perfectly positioned to help you put together a promotional offer aimed at reaching targeted cus...

24-Hour Small Business Makeover- The Allie Way

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Check out the first 24-Hour Small Business Makeover at the New York XPO for Business. The Allie Way, a sports bar in NYC, was the winner of the contest. They got to meet with some of the top small business experts in ...

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